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TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report
of the Group for the year ended December 31, 2025
Content
Management Report
Responsibility of the Management Board for
financial statements Independent auditor’s report
Standalone and consolidated financial
statements with notes
Statement on the Application of the
Corporate Governance Code
3
43
53
85
2
TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
2025
Management Report
3
TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
Name TOKIĆ d.d.
Registration In the Commercial Court in Zagreb,
on 17 October 1990, company reg. no. (MBS): 080313914
Activity Wholesale and retail trade, parts and accessories for motor
vehicles, export-import, representation
National classification of
economic activities code
4690, non-specialized wholesale trade
Share capital EUR 30,136,363.64
Company
representation
Management Board members
Ivan Šantorić – Management Board president,
represents the Company individually and independently
Dražen Jurković – Management Board member,
represents the Company individually and independently
Supervisory Board Ilija Tokić – Supervisory Board president
Ruža Tokić – Supervisory Board member
Zvonimir Šego – employee representative
Audit Committee Ilija Tokić
Ruža Tokić
Zvonimir Šego
Nominations and
Remuneration
Committee
Ilija Tokić
Ruža Tokić
Zvonimir Šego
Company size Large enterprise
Company OIB 74867487620
Giro accounts HR8524020061100079669, Erste&Steiermärkische bank d.d., Rijeka
HR7023400091100194212, Privredna banka, Zagreb
HR2824070001100201873, OTP banka d.d., Split
HR2623600001102446321, Zagrebačka banka d.d., Zagreb
HR0424840081135133659, Raiffeisenbank Austria d.d., Zagreb
HR7323900011101404069, Hrvatska poštanska banka d.d.
1. Data on the joint stock company
Tokić d.o.o. Bartog d.o.o. Group
Number of employees
as at January 1, 2025
1.043 268 1.310
Number of employees
as at December 31, 2025
1.123 275 1.398
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TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
2. Management Board’s note
Letter from the Management Board president
of the Tokić Group
During 2025, we continued with the growth of our business operations,
which has been going on for 18 years, we opened 11 branches in Croatia
and Slovenia, made a step forward in the development of our services
and listed Tokić d.d. on the Zagreb Stock Exchange.
Continuous business growth, along with the indispensable development
of the sales network, services, logistics and breadth of the product range,
makes the Tokić Group extremely resilient to global circumstances and
trends. The past year was no exception in this regard, quite the opposite,
but it will certainly be remembered for the year-long celebration of our
35th anniversary with customers, partners, and employees. First of all,
it was marked by the company’s listing on the Zagreb Stock Exchange,
as well as the inclusion of the shares in the CROBEX index, after several
months of trading (March 2026). Believing in the business model and
organization, the Tokić family is still the majority owner with a share of
sales catalog (BKAT) and a mobile application were activated, while the
TEC education center, which operates in both markets, was significantly
modernized. A commercial vehicle repair shop has also begun operating
in Croatia, and an innovative remote vehicle diagnostics service has
been developed for 2026, which will revolutionize the operation of small
repair shops and bring great benefits to all drivers.
After the completed consolidation of operational processes and a new
level of technological alignment of Tokić in Croatia and Bartog in Slovenia,
the Group has been operating in both countries in a synchronized manner
as if in a single market. The standardization of the Slovenian sales network,
with best practices from the Croatian market, was concluded with the
introduction of the WMS system in all Bartog branches, and an automatic
inventory replenishment system is also being implemented.
Also, a parallel technological breakthrough was made in external
inventory management, in cooperation with international partners,
which has increased the breadth of the available range many times over.
Logistical processes are constantly being optimized, along with the start
of the electrification of the delivery vehicles fleet for efficient and more
environmentally friendly capillary deliveries. Activities in procurement,
sales and logistics, synchronized, represent a package of preparatory
actions for additional momentum in operations that will bring a new
concept of logistics and distribution center. In this regard, during the year,
analyses of automation models and processes for the new logistics and
distribution center were carried out.
Ultimately, I would like to emphasize that the complementary
development of the range and sales, along with the development of
services and the new logistics and distribution center, creates an even
more agile and resilient organization with all the prerequisites for strong
sustainable growth.
.
Ivan Šantorić,
Management Board president
71.7%, but Tokić d.d. has become a public company with 37% of shares
subscribed by small investors, among whom as many as 10% are
employees.
These are very important figures for us because our business environment
in the independent aftermarket (IAM) and our business model create a
win-win position in close conjunction with the needs of the community
and the economic sector, especially considering that today no one can
survive without mobility. Therefore, spare parts for the ever-growing and
aging vehicle fleet must always be available, which is not dependent on
the sales of new vehicles as an important indicator of national financial
stability and prosperity. With a developed network, smartly managed
inventory, product range and speed of delivery, as well as solid relations
with suppliers, the Group can optimistically expect further business
growth.
With continued growth, we generated total revenue of EUR 249.5 million
in 2025, which is an increase of 7.5% compared to the previous year.
Normalized operating profit (EBITDA) amounted to EUR 18.0 million, with
a normalized EBITDA margin of 7.2%, while normalized net profit reached
EUR 5.4 million. Likewise, revenue growth and capital investments were
achieved with stable net debt at the level of EUR 49.1 million. We attribute
last year’s level of profitability to significant investments in the sales force,
with around seven percent more employees at the Group level, as well as
on the continuation of the replacement of branches in the franchise with
our own, but also on the decision to carry out real property separation,
in order to focus on operational business and be more flexible. The
continuous strengthening of working capital enabled us to further
optimize the logistics network and inventory, along with the continued
digitization of key processes.
The growth of the sales network during 2025 was marked by 11 newly
opened branches, and the development of a range of services for end
users began. Along with the optimization of the offer for the entire vehicle
fleet through new categories of products and brands, Tokić completes
the vision of the Group as a single address for comprehensive mobility
support precisely with the development of services. On the Slovenian
market, such a strategy resulted in the acquisition of licensing rights and
the first workshop in the Auto Check Center auto repair shop network,
which has 40 workshops in Croatia. In addition, an advanced digital
5
TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
3. Organizational structure
The organizational structure of the Tokić Group was designed with
the aim of clear division of responsibilities and efficient management,
as well as high operational efficiency. It is a functional, moderately
branched and hierarchical structure adapted to a large number of
branches, a wide range of products and demanding logistics. This
form of organization easily supports growth, new business models,
the opening of new stores and product divisions, as well as rapid
knowledge transfer and operational stability.
A solid organizational structure that facilitates rapid communication
along the hierarchical chain is supported by a business culture that
fosters, in addition to the company’s core values, an entrepreneurial
spirit, transparency, and a continuous search for improvement.
The consolidated business operations of Tokić and Bartog approach
the markets of Croatia and Slovenia in a homogeneous manner, so
this is reflected in the organizational structure. For this reason, the
organization is divided into operations and support departments,
where operational efficiency through division into group functions,
covering procurement, supply chains, marketing and communications,
is favored over separated functions.
The management of the Group is organized through the Management
Board, which consists of the Chief Executive Officer (CEO) and the Chief
Financial Officer (CFO). Operational functions include the areas of
finance, controlling, technology, sales, procurement and supply chain,
with additional support from the directors of business development,
marketing, human resources and logistics. The structure includes both
regional and sector managers, which ensures functional specialization
and effective reaction to market changes.
On July 28, 2025, Tokić was transformed from a limited liability company
into a joint stock company, establishing a two-tier management
system in line with corporate governance practices in the European
Union. The Management Board runs the business operations and
makes operational and strategic decisions, while the Supervisory
Board performs the function of supervision and strategic direction.
The corporate governance model is aligned with the principles of
transparency, responsible management and sustainable value
creation, and is based on internal policies and procedures governing
the areas of business ethics, human rights, relations with suppliers and
customers, and quality assurance. The Group operates in accordance
with the Companies Act, the rules of the Zagreb Stock Exchange and
the relevant European Sustainability Reporting Standards (ESRS),
confirming compliance with regulatory requirements and best
corporate governance practices.
6
TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
MANAGEMENT BOARD
Ivan Šantorić
President of the Management Board
Dražen Jurković
Member of the Management Board
SUPERVISORY BOARD
Ilija Tokić
Founder and co-owner,
president of the Supervisory Board
Ruža Tokić
Co-owner and deputy
president of the Supervisory Board
Zvonimir Šego
Member of the Supervisory Board,
employee representative
I. OPERATIONS
Sales
Retail
• Wholesale
• Tire operations
• Export sales
• Call center
• Online sales channels
• Special sales channels:
- Commercial range
- Tools and repair equipment
- Industrial range
- Education center
and quality control
- Auto Check Center
Procurement
• Central procurement
• Price management
• Category management
Supply chain
• Transport and distribution
• Central warehouse
• WMS department
• Inventory management
II. SUPPORT DEPARTMENTS
Technology
• IT
• ICT infrastructure
• Digital transformation
• Business intelligence
Finance
• Finance, accounting
• Financial planning and analysis
Business development
Marketing
Corporate governance,
communications and PR
Human resources
Maintenance and investments
7
TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
4. About the Tokić Group
Regional partner of sustainable mobility of the entire society
As a parts and equipment distributor, the Tokić Group has based its
continuous and uninterrupted growth since 1990 on building relationships
with mechanics and partners and constant investment in employees. A
key step forward in development was achieved in 2008 when it joined the
global trade organization ATR International. As a family company, in 2015
it switched to an organizational management model with professional
leadership, and since 2025 it has been listed as a joint stock company on
the Zagreb Stock Exchange.
Through constant investments in service quality, logistics, technology
and acquisitions, as well as by expanding the sales network and product
range, the Tokić Group has grown into a leading regional distributor of
parts for all types of transportation and haulage. It provides support
for the entire fleet in Croatia and Slovenia, where it operates through
the company Bartog, thanks to the densest network with more than 120
strategically located branches and more than 1,400 employees.
As a logistics leader, the Group ensures delivery to customers in the
shortest possible time, manages the range of 300 world-renowned
suppliers and offers more than 300,000 items. Inventory management
is carried out using the most advanced technologies in two main
logistics centers with a total surface area of more than 46,000m² and ten
strategically positioned logistics HUB-centers.
Record availability and accessibility of the product range make the Tokić
Group a partner in sustainable mobility for the entire society. With its parts
and tire programs, it covers all the needs of personal, light commercial
and heavy duty vehicles, with specialized programs for agriculture, the
motorcycle segment, industry and nautics.
The Tokić Group also manages its own, most advanced regional
education center (TEC), partner service networks Auto Check Center and
BHS in Croatia and Slovenia, and its own brands. With the aim of providing
comprehensive services and upgrading the strong commercial vehicle
sector, a sister company, T Truck Servis, was founded.
The Tokić Group is much more than just an auto parts store. Thanks to its
agile organization and strong technological development, it has gained
global recognition. The London Stock Exchange ranked it among the
50 most innovative companies in Europe, and according to a study by
Wolk After Sales Experts, it was included among the 35 most important
distributors on the European aftermarket. According to consumer choice,
Tokić is also the winner of the “Best Buy Award” certificate as the chain of
auto parts stores with the best price-quality ratio on the Croatian market.
ATR International AG
ATR International, of which the Tokić Group is a member and shareholder,
is the most influential international trade organization of auto parts
distributors with the aim of joint procurement, knowledge exchange and
strengthening competitiveness in the global market. It acts as a strategic
platform for cooperation among members, enabling them to have a
better negotiating position with producers, standardization of business
processes and access to international suppliers and markets.
Through ATR International, members achieve synergies in procurement,
logistics, digital solutions and product development, while maintaining
operational independence in local markets.
In addition to being a member and shareholder, the Tokić Group is an
active member of all management committees within the organization
that cover digitization, tools and repair equipment, and commercial
vehicles. There is also the international service network Auto Check
Center, which Tokić manages in Croatia and Slovenia, as well as the
committee for the development of the network of suppliers and strategic
partners (IPAS).
Bartog, Mirna Peč, Slovenia
Bartog d.o.o., today a daughter company of the Tokić Group, was
founded in 1989 and over the next three decades has established itself
as a leading regional company when it comes to tire operations for all
customer profiles and vehicle types.
By taking a leadership position in the tire operations, developing education
for employees, customers and partners, Bartog has entered the pores of
Slovenian society when it comes to mobility in Slovenia. Likewise, in 2019,
it opened a large logistics and distribution center in Mirna Peč, where it is
still centralized with management offices, on more than 12,000m2, which
can be expanded to 50,000m2.
Today, Bartog operates according to the highest European standards,
consolidated into the operations of the Tokić Group, with all the
advantages of group operations.
8
TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
5. The Tokić Group in numbers
Modern logistics and distribution center in
Sesvete, Croatia, with surface area of approx.
24.900 m
2
Total revenue in 2025 of
EUR 182 million
(growth of 10.7 percent compared to 2024)
Export
to over
15 countries
51
branches in own
retail network
40
workshops in the
Auto Check Center auto
repair shop network
1.123
employees as at
December 31, 2025
27
franchise and partner
branches
9
TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
Modern logistics and distribution center in
Mirna Peč in Slovenia, with surface area of approx.
15.900 m
2
Total revenue in 2025 of
EUR 103 million
(growth of 9.7 percent compared to 2024)
40
branches
in retail network
21
repair shops in
the BHS (19) and
ACC (2) repair
shop networks
275
employees as at
December 31, 2025
Export to
9 countries
10
TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
6. TOK-R-A SHARES
In October 2025, Tokić d.d. successfully conducted an initial public offering
of shares, and on November 20, 2025, the Company’s shares were listed
on the official market of the Zagreb Stock Exchange, thereby further
strengthening its capital structure and increasing the level of business
transparency. As confirmation of the significance of this transaction
and its contribution to the development of the domestic capital market,
the Company was awarded the Zagreb Stock Exchange Award for
Contribution to the Development of the Capital Market in December 2025.
The public offering of shares attracted a broad investor base, with more
than 1,700 small investors, including more than 200 employees from
Croatia and Slovenia.
The employee reward program through the allocation of shares without
compensation (ESOP) was adopted before the implementation of the
IPO, with the aim of aligning the interests of employees and shareholders
in the long term. The program provides employees who participated
in the public offering of shares with the right to be allocated additional
shares in the amount of 20% of the number of shares acquired under the
ESOP package, provided that the employee retains the shares in question
for a period of three years.
After listing, the Company’s shares recorded volatility characteristic of the
initial trading period, with short-term movement being weaker than the
reference market index, while at the same time liquidity and an investor
base were gradually formed.
In the period from listing until the end of 2025, the average weighted
daily share price was EUR 19.36, with an average daily turnover of EUR 42
thousand and an average of 14 transactions per day.
Performance on the Croatian capital market in the period
November 20 – December 31, 2025
Weighted average daily price 19.36
Average daily number of transactions 14
Average daily quantity 2,155
Average daily turnover 42,030
3.660,0
2025-11-20 2025-12-04 2025-12-182025-11-27 2025-12-11 2025-12-30
17,00
3.740,0
18,00
3.820,0
19,00
3.700,0
17,50
3.780,0
18,50
3.860,0
20,00
19,50
3.680,0
3.760,0
3.840,0
3.720,0
3.800,0
3.880,0 20,50
3.762,9
3.768,1
3.797,1
3.834,3 3.834,6
3.841,3
3.823,0
3.857,2
20,10
18,65
18,80
19,45
20,20
19,80
19,40
18,30
CROBEX TOK-R-A
No. Shareholder Number of shares % ownership
1 TOKIĆ - RAST I RAZVOJ D.O.O. 2.925.783 71,7%
2 ERSTE BLUE CPF CATEGORY A 249.292 6,1%
3 ERSTE BLUE CPF CATEGORY B 95.517 2,3%
4 OTP BANKA D.D. 70.700 1,7%
5
FUND FOR FINANCING THE DECOMMISSIONING
OF THE KRŠKO NUCLEAR POWER PLANT
50.000 1,2%
6 RAIFFEISEN CPF CATEGORY A 50.000 1,2%
7 RAIFFEISEN VOLUNTARY PENSION FUND 48.000 1,2%
8 ERSTE BLUE EXPERT - VOLUNTARY PENSION FUND 32.896 0,8%
9 TOKIĆ D.D. 30.124 0,7%
10 ING-GRAD D.D. 25.000 0,6%
Other shareholders 502.688 12,3%
Total 4.080.000 100,0%
As of December 31, 2025, the majority shareholder of the Company is Tokić –
Rast i razvoj d.o.o. with a share of 71.7%, while a significant share is also held
by institutional investors, including mandatory and voluntary pension funds.
11
TOKIĆ d.d.
Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
7. Company history
35 years of tradition, technology and growth
Company Tokić was founded in 1990 and started its work in a 35m²
office in Kranjčevićeva ulica in Zagreb. The continuous development of
business operations and the expansion of retail over the next ten years
created a network of ten branches in Zagreb. The fast-growing offer and
the diversity of the product range directly reflected on the quality of the
repair service in Croatia, so Tokić was already importing 50 percent of its
program independently, of which 30 percent was the original installation
quality (OE) product range.
BoA better repair service proportionally increased the safety of drivers
in Croatia, so in 2002 the slogan “Safety in Motion” was born, with a
clear focus on the fulfillment of the company’s mission and vision. In
accordance with the new slogan, Tokić continued to develop the existing
and new partnership relationships and, at the same time, creating
leverage for even stronger business development for all customers and
mechanics. With a top level of security and transparency in business
operations, the introduction of the franchise business model in 2005 led
to exponential development and growth in the branch network.
A key international breakthrough in 2008 was membership and
a shareholder’s share in the largest global trade cooperation ATR
International AG, as the oldest and most successful global trade
association of auto parts distributors. Thus, a new perspective was
created on a global level, with a significantly wider range of suppliers and
product range. Also, today, Tokić is a member of the management board
for private brands, tools and repair equipment and diagnostics at the ATR
cooperation.
The company follows global development by strengthening its national
and regional position, and in the same year it launched its first private
brand, TQ (Tokić Quality), which is today the most successful automotive
brand on the market. In 2013, Tokić completed its vision of “Safety in
Motion”, in addition to the offer of parts, by establishing a repair shop
network called Auto Check Center (ACC), which today has 40 repair
shops.
Furthermore, through long-term planning and development of the Tokić’s
services, in, 2014, the modern platform of the Tokić Education Center
(TEC) was introduced in Zagreb, Croatia, and the region. The education
center for the education of car mechanics and car electricians, with
seminars under the license of the Chamber of Skilled Crafts in Dortmund,
was designed according to the model of the world’s largest centers of
its kind. At TEC, mechanics acquire the highest quality education in the
automotive industry through a growing offer of seminars and professional
upgrading of existing knowledge in theoretical and practical classes.
After 25 years of successful development of the company under the
family management of brothers Ilija and Stojan, in 2015, the company
recognized and established a management structure with a newly
formed professional management board. The mission and vision of the
company were strategically defined, and its corporate culture continues
to be based on traditional and family values in a strong partnership
between employees and the Management Board. A clear vision of
contributing to the roadworthiness of vehicles and the safety of all road
users was created, along with the status of a company that makes its
employees, partners and the community happier. Every step in business
since then has been aimed at creating a company that is innovative
when it comes to technology, and traditional when it comes to respecting
people.
The opening of a large logistics and distribution center in Sesvete in 2016,
covering more than 24,000m², with more than 12,000 pallet positions,
brought new momentum to the business operations. The development
was accompanied by the establishment of logistics HUB centers located
in Zadar, Šibenik, Slavonski Brod, Đakovo, Rijeka and Split. The new
power of inventory and numerous deliveries was accompanied by the
development of the range width and special programs.
With the goal of maximum customer satisfaction, a new franchise
business model was launched in 2017. All business processes were
beginning to be continuously improved using the KAIZEN business
methodology, and global recognition for business excellence was also
being obtained, along with constant revenue growth. At the same time,
Tokić was visited by the German Minister of Economy Peter Altmaier
during his stay in Croatia in 2019.
In the same year, an award was received from the London Stock
Exchange, from the business community ELITE, described as “The Future
Shapers”, and the company was named one of the 50 most innovative
European companies. This title was also confirmed by the fact that Tokić
was the first company in Croatia to test the autonomous industrial robot
Gideon Brothers in the logistics operations.
Tokić strengthened its position as a market leader with its first
acquisitions. Thus, in the area of Primorje-Gorski Kotar and Istria counties,
Tokić acquired a long-term partner, company Autocentar Marinići, thus
opening another new chapter, while in 2020, the acquisition process of
the Slovenian company Bartog was also successfully completed. By
taking over the regional leader in tire sales and internalizing the Tokić
Group, a new regional player was created.
Slovenian Bartog, with a large logistics center in Mirna Peč and a network
of branches, thus received exceptional support in the offer of auto parts
and other special ranges, and Tokić, on the other hand, the widest offer of
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
tires in the region. With this foray into the international market, Tokić has
laid the foundation for the achievement of long-term goals – the position
of a regional leader and the creation of added value in Croatia, Slovenia,
Austria and Italy, as well as other surrounding countries.
Growth continued in 2021 with the acquisition of Prpić Commerce d.o.o.
from Slavonski Brod, as well as the takeover of the business operations
related to the economic and industrial program of Donit-gospodarski
program d.o.o. based in Solin. At the same time, a large branch was
opened in Split in the TTTS premises, which is also a logistics HUB center.
Along with the systematic expansion of the network, the first “greenfield”
investment in Bjelovar was also realized.
With growing digital transformation and sales departments, at the end
of 2021, the Tokić Group reached a number of almost 1000 employees.
Simultaneously, the company has established procedures with more
than 250 robotic automated processes (RPA) that perform more than six
million separate tasks annually. It is important to emphasize that in Tokić,
no one has lost their job due to the development of digitalization. On the
contrary, new departments were created and logistics processes were
modernized.
After the consolidation of the Adriatic region, 2022 brought about a focus
on continental Croatia. With the new large branch in Zabok, northern
Croatia got an auto parts center with the highest level of support and
service. Also, new branches were opened in Đakovo, Valpovo, Vinkovci,
Vukovar and Županja. In Slovenia, the network of Bartog branches
underwent a redesign with the aim of efficiency and new standardization
of services. In addition to six renovated and relocated branches, a brand
new one was opened in Kamnik.
In the last quarter of 2022, there was a change in the management of
the Tokić Group - Ivan Šantorić was appointed as the new president of
the Management Board. Additional management premises were also
opened, right next to the existing administrative building in Sesvete.
Likewise, the Tokić Group was recognized as one of the 35 most important
European distributors on the automotive aftermarket and entered in the
“Who is Who” map of the expert association Wolk After Sales.
During 2023, the Tokić Group continued to develop its network and
business operations. In Croatia, it opened new branches in Varaždin, Bilje
and Osijek, while in Slovenia, Bartog opened new branches in Murska
Sobota, Litija and Žalec. The synergistic effects of the operations of Tokić
and Bartog, through the consolidation of processes and standards,
showed results. The existing Tokić web shop kupivozi.hr was rebranded
into the recognizable webshop.tokic.hr, and the digitalization of sales was
concluded with the launch of the Tokić mobile application at the end of
the year.
The Tokić Group develops with its employees and continuously invests
in education, development of work benefits and communication. Thus,
during 2023, Tokić’s internal communication was raised to the highest
level by renewing the Intranet as a communication tool. The company
started preparing to develop a new ERP system and started to manage
supply chains and logistics at a new technological level by implementing
AI. The business year was also marked by strong development of the tire
operations.
New Tokić Group branches in Croatia and Slovenia during 2024, with
even more advanced logistics and the implementation of automatic
replenishment of inventories, ensured an even higher quality of service
and experience in purchasing auto parts. Standardization according
to the highest European standards brought speed and precision of
delivery, alternative options and professional support for every driver and
professional customer. In Croatia, new branches were opened in Vukovar,
Sl. Brod, Karlovac, Kukuljanovo, Malinska, Kaštela, Sisak and Ploče, while in
Slovenia a location was opened in Ribnica.
More than 120 exhibitors, including more than 90 global brands,
participated in the large international fair Tokić&Bartog EXPO. This is an
event that marked 2024 and was visited by almost all mechanics and
professionals from Croatia and Slovenia at the Zagreb Fair. In line with
the slogan “Tools of the future”, exhibitors brought the latest trends and
knowledge to visitors, and continuous daily training was also organized.
The fair will be remembered as an exhibition that pushed the boundaries
in the world of professional fairs.
A new branch in Kukuljanovo has opened its doors with an advanced
business concept called “Tokić Expert”. Organized with a focus primarily
on professional customers and with advanced inventory management
technology, it is an example of a new step forward towards even
higher quality service. The year ended with the greatest success of the
Tokić Racing Team, which brought the company the title of European
champion. Also, the project to implement a new ERP and DWH system
has been initiated, which will bring together all technological tools, AI and
the widest sales network in the region in the coming period.
The jubilee year 2025 will be remembered as an important milestone in
the Group’s development. Throughout the year, with valuable awards,
Tokić actively celebrated its 35th anniversary with suppliers and
customers. The closing ceremony was dedicated to the employees with a
festive celebration and the awarding of jubilee awards to long-standing
colleagues. In May, according to consumer choice, Tokić won the “Best
Buy Award” certificate for the best price-quality ratio on the Croatian
market. At the same time, the company was intensively preparing for its
listing on the Zagreb Stock Exchange, where it was successfully listed in
November.
At the beginning of the year, Tokić took over the license rights of the Auto
Check Center repair network for the area of Slovenia. In addition, the
TEC technical education center was modernized, while a digital repair
advisor has been integrated into the B2B sales catalog. The development
of support and services continued with the establishment of a repair
center for fleets of larger commercial vehicles. Also, at the beginning of
2026, the Center began operations as part of the new company T Truck
Servis, owned by Tokić d.d. With the new organizational structure of the
joint-stock company and further growth of business operations, a total
of 11 branches were opened or moved to better quality or larger premises
during the year in the Croatian and Slovenian markets.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
8. 35 years of continuous growth and development
1990 – 1999
First branch
By opening the first auto parts store, modeled after European solutions,
Ilija Tokić improved the level of service and safety of the national vehicle
fleet, while ensuring faster delivery, availability of renowned brands, and
a price alternative.
1990 The first auto parts store opened in Kranjčevićeva Street
in Zagreb on 32m²
1996 Expansion of the network of own branches in Zagreb
and accelerated development of the product range
2000 – 2005
Franchise development
The period is marked by strong growth in the number of branches, building
a recognizable brand and reputation, and significant investments in
information technology and expanding the range of original equipment
quality parts.
2000 Ten own branches in Zagreb, 50% of the range from own
imports and more than 30% of the offer in original
equipment quality
2002 New visual identity and slogan “Safety in Motion” presented
2005 Franchise business model introduced
2005 – 2013
ATR International
By joining one of the most influential global trade organizations, Tokić
became part of an international network of leading suppliers and
distributors, further strengthening the development of the Croatian
automotive aftermarket.
2008 Tokić became a member and shareholder of ATR International AG
2012 The sales network reached 71 branches (owned and franchised)
2013 The Auto Check Center repair shop network was launched
and the TQ brand was introduced
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
2014 – 2019
Logistics and education
Modernization of branches through a new sales concept, investments in
logistics and education, and professionalization of management raised
the quality of service and operational efficiency.
2014 Logistics and distribution center opened in Sesvete
and technical and educational center opened in Zagreb
2015 Loyalty program launched, call center established,
and commercial and motorcycle parts program introduced
2015 Kaizen and Lean methodologies introduced and
automation testing started
2017 A new franchise business model and revision of private brands
2019 First acquisition completed and internal educational
programs further developed
2020 – 2025
Expansion to the Slovenian market and technological transition
With the acquisition of Bartog, Tokić became the leading regional
distributor of auto parts and tires. The period was marked by intense digital
transformation, business consolidation of the two markets, the application
of AI and automation, and ultimately entry into the capital market.
2020 Acquisition of Bartog in Slovenia and celebration of
30th anniversary of business operations
2021 Strengthening export activities and integration of
franchise partners
2023 Digitalization and development of loyalty programs for
drivers and professional customers
2024 Organization of the largest regional automotive aftermarket fair
2025 –
Stock exchange listing and development of new services
After 35 years of continuous growth as a family company with a
professional Management Board, Tokić became a public company at
the end of 2025, which, along with the development of its network and
range, continues to grow through strategic development of services and
logistics, planned acquisitions, and technological innovations.
2025 The “Best Buy Award” was awarded, the commercial vehicle
service T Truck Service was launched and the Auto Check
Center repair shop network in Slovenia was taken over.
2025 Tokić d.d. successfully listed on the Zagreb Stock Exchange
after 35 years of successful operations
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
9. Values of the Tokić Group
Traditional when it comes to people, and innovative when working with
technologies
WISDOM
We attach great importance to deliberation and analysis in order to
provide the highest quality service to our customers. We organize our
time according to goals and priorities, with the aim of achieving our
vision.
HONESTY
With out honesty, we justify the loyalty of our customers, suppliers and
employees every day. Therefore, we prioritize the correctness and
completeness of the information we provide.
RESPONSIBILITY
Out of responsibility towards employees, customers and suppliers, we
work together to improve business processes.
CREATIVITY
We approach challenges individually, and we encourage individuals and
teams to be proactive and creative, with the goal of success and a better
working environment
HUMILITY AND SERVICE
We are proud of our employees and believe in building long-term
relationships, always putting the needs of our customers first.
VISION
As a leader in the industry, we contribute to the safety of vehicles, as well
as all road users, and to the well-being of today’s society as a whole.
The goal of the Tokić Group is to develop as a corporation that makes its
employees, customers, suppliers, and the social community in which we
operate happy.
We are creating a company that is innovative when it comes to
technology, yet traditional when it comes to respecting people. Our long-
term goal is to become a leader in the region and focus on sales and
creating added value in neighboring countries..
MISSION
We invest knowledge, experience and resources to meet the overall
needs of repair shops and car drivers. We achieve this goal by offering
a wide range of products through the digitization of sales, delivery and
branch network.
We pay special attention to the high quality of the products and services
we offer to drivers, mechanics and partners. We preserve and build on
the many years of experience and expertise of our staff, as well as the
accessibility and quality of service to all partners and customers.
SAFETY IN MOTION
This is the slogan of our company that was insightfully designed in 2002,
by joining our mission and vision with the aim of supporting the economy
and families on a safe journey to their destination.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
10. Procurement and range
Centralized range procurement to support the mobility of the entire
region
Through a centrally organized procurement department, the Tokić Group
manages an exceptionally wide range of spare parts, tires, tools and
repair equipment, as well as accessories, for the needs of the Croatian
and Slovenian markets and vehicle fleet, as well as export activities.
With the goal of availability of the entire offer in the shortest possible
time, with a stable inventory and top quality service, procurement and
management of the range, and then the sales, are structured through
segments of parts and equipment for passenger vehicles, the offer of
tires for all types of vehicles and finally seven special range programs.
With the most represented segment of parts for the personal range,
while relying on the widest network of branches, strong logistics and
advanced inventory management, the Tokić Group has quickly become
a regional leader in the tire segment. Although these are items that are
logistically demanding to manage, the Group successfully provides tires
for the entire vehicle fleet of the region and thus generates 23.02% of its
total revenue. The offer includes tires for passenger, commercial and
heavy duty vehicles, motorcycles, as well as agricultural and industrial
machinery.
Special range programs are systematized through seven sales pillars
managed by experts in their segments. In addition to the largest special
program of parts for commercial vehicles, which generates 10.23% of
total revenue, there is also a significant share in the program of tools and
repair equipment, which generates 4.86% of revenue at the Group level.
They are followed by a growing motorcycle program, then agricultural,
nautical and industrial programs, as well as an offer of chargers for
electric vehicles. At the same time, the offer is completed with a wide
variety of supplies as part of accessories, the widest range of oils, fluids
and accessories for drivers and craftsmen.
With decades of experience, range and inventory management is based
on in-depth analytics of both markets, which relies on predictive tools
based on deep learning and AI. For the needs of both countries and
exports, in addition to its own inventory, the Tokić Group also provides
part of its offer based on external stocks from foreign partners, which
are organized with a high degree of technological assistance. In order
to achieve sustainable business operations, the Group provides strong
support for procurement, primarily through an advanced internal
technology and digitalization department, in cooperation with renowned
global partners such as Lokad.
In order to make the broadest offer available to the markets in the
shortest possible time, at the best prices and with the highest quality, the
Group is a member and shareholder of the most influential international
trade organization, ATR International AG. With full membership, the Tokić
Group collaborates with the world’s leading automotive aftermarket
suppliers and distributors, with exclusive access to top brands and a
developed preferred product range. These are proven products of the
highest quality, within a strategic offer in multiple price ranges according
to the good-better-best principle, which guarantees a price-effective
alternative for every customer, while maintaining a high level of security
and support.
The best suppliers and brands for the Croatian and Slovenian markets
The Tokić Group has an offer of more than 300 brands that provide more
than 300,000 items, which can be significantly higher if the active offer
of external stocks is included. Among them is the preferred category of
top world brands (IPAS International Preferred ATR Supplier), with which
the Tokić Group is closely connected through the trade organization ATR
International.
IPAS suppliers
Ate
Bilstein
bilstein group
SWAG
Bosal
Bosch
Brembo
Clarios
Continental
Delphi
DRiV
Elring
Exide Technologies
Forvia
Gates
GKN Automotive
Hepu
ipd
KYB
Lesjöfors
MANN-FILTER
Meyle
MAHLE
Magneti Marelli
Metelli Group
NRF
NTN
Nissens
Niterra
OSRAM
Philips
Purflux Group
Schaeffler
Valeo
ZF
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
TQ
TQ is the first own brand of the Tokić company, launched in 2008,
which over the years has developed from the budget segment into a
strongly positioned mid-price range brand and is today the best-selling
domestic automotive brand.
ATOM
Following the needs of the market and customer expectations, for
almost ten years Tokić has offered its private brand of batteries Atom,
recognized for its reliable products that offer an exceptional price-
quality ratio.
BXTREME
BXtreme offers customers a wide range of products that include glass
cleaners and coolants, chemical products for exterior and interior
vehicle maintenance, water and fuel hoses, OE-quality condensers, and
snow chains.
AKU Line
A private brand of batteries for cars and trucks resulting from direct
cooperation between Bartog and European manufacturers. Defined
with control and insight into product quality, it is offered in Slovenia and
abroad.
HECTOR
The brand of high-quality tools and repair equipment stands out with
its wide range of jacks, tire repair tools and air conditioning stations, as
well as testers, containers and pumps. Since 2021, the offer has been
expanded to include chargers for electric and hybrid vehicles, developed
in collaboration with the company Končar.
TOP QUALITY
FROM A RELIABLE SOURCE!
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
11. Sales network
Exceptional strength that combines availability, speed, inventory and
quality of service
The Tokić Group’s sales network in Slovenia and Croatia, consisting of a
network of around 120 branches, is strategically designed with the vision
of maximum support for mechanics and drivers, with a strategic location,
extensive inventory, speed of delivery and the highest quality of service.
With this goal in mind, the Tokić Group is continuously developing and
optimizing its network of branches, thanks to which mechanics can be
supplied and vehicles repaired in just a few hours. The opening hours of
the branches are from 7 AM to 8 PM on weekdays, and from 8 AM to 1 PM
on Saturdays.
Tokić Group’s branches are arranged and equipped above European
standards and optimized with the best Kaizen work methodology
processes. The range inventory at the sales location itself (from 7 to 30
thousand items) is optimized in accordance with the needs of the region,
with the support of neighboring branches, smaller logistics HUBs and
two daily deliveries from central warehouses. The open sales area is
equipped with a seasonal range, tires, and equipment that the customers
can choose independently. For everything else, specialized sales advisors
are at their disposal, supported by the latest tools and digital catalogs.
In addition, regional deliveries are organized within each branch, which
cover the area with three to five daily deliveries.
Branches are also places of information, so they are equipped with their
own Tokić radio, screens and other communication formats about new
technologies, product range and promotions.
Sales consultants and field salespeople
In addition to the widest assortment and advanced tech-support that
ensures precise delivery, special sales advisors in branches create a
personalized service for each retail or wholesale customer. All sales
consultants undergo regular training as part of the TEC Technical
Education Center, so they are key in transferring information to drivers
and mechanics. In the branches, the Tokić Group’s sales advisors are
organized into segments, separately for the personal and for the cargo
segment of parts, as well as the sale of tires and other special sectors of
the range.
The strategic layout of branches ensures the presence of parts, but the
strength of the Tokić Group lies primarily in more than 420 sales advisors
in branches and around 40 field salespeople who provide support to
customers and mechanics in the repair shops themselves.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
Call center
Information and fast two-way communication are the foundation of
transparency that the Tokić Group fosters in all spheres of business
operations, including direct relationships with all customers. Therefore,
in addition to advanced technology, a large call center was established
that regionally covers Croatia and Slovenia. Founded in 2015, it has been
perfected today with the support of advanced technology and extensive
experience of the sales network.
The call center provides personalized support to all drivers and customers
on the web shop, as well as information about promotions or sales range
in stores, in the shortest possible time and with the highest quality of
service.
Digital sales assistant – desktop and mobile
application
All professional customers, repair shops and mechanics in business with
the Tokić Group use a B2B digital sales catalog and technical assistant
dedicated to them and personalized according to the agreed conditions.
This is an advanced digital tool called TKAT, on the Slovenian market
(Bartog) BKAT, available in more than 30 languages, with special
integrated modules for tires and the commercial range. Customers
can use it to check compatibility and stock status. The intuitiveness
and experience of using the TKAT assistant is based on the predictive
functioning and monitoring of the previous search logic of an individual
customer. There are also an advanced vehicle search system and an
archive module for the history of purchases made, as well as support for
monitoring finances.
In addition to the most detailed range and inventory catalog, the digital
TKAT assistant provides additional technical integrations. It is equipped
with numerous support systems for mechanics at work, and from 2025,
with an advanced service advisor module with which mechanics can
follow the workflow of a repair, see the work schedule, check technical
drawings, and read experiences related to a specific
procedure or vehicle.
In 2026, the digital sales assistant
also got its own application
for mobile devices, which will
significantly facilitate the work of
mechanics and repairmen while
they are in the field.
Tokić Expert – for technological step forward
in sales
The specific concept of the Tokić Expert branch combines extensive sales
experience and the implementation of new technologies. The branch
is focused on the highest level of service for professional customers
by combining personalized sales consultant service and large on-site
facilities managed by advanced technologies.
Web shops in Croatia and Slovenia
In addition to the densest network of stores, the Tokić Group also
operates web shops in multiple languages, developed separately for the
Croatian and Slovenian markets. Modern search engines and filters allow
customers to easily find items for their vehicles, but at the same time
they also bring them the latest information on discounts and promotions,
as well as a comprehensive car maintenance advisor. The web shop
at webshop.tokic.hr is available with the support of a large call center
and offers the option of free delivery or quick pickup, which relies on a
dense network of Tokić and Bartog branches. Thus, items purchased via
the online service Click&Collect can be picked up in the shortest possible
time.
On the Slovenian market, in addition to the network of Bartog branches,
an online center and a web shop for the entire product range has been
developed at www.bartog.si. With an intelligent product range search
engine in five languages , and precise technical descriptions of the items,
the security of the purchase is guaranteed with the support of the call
center. Deliveries are possible to branch addresses, but also to private
addresses of all customers.
There is also a special web shop for tools and special equipment www.
tokic-alati.hr, specially tailored to professional customers. With the
support of specialists from the Tools and Repair Equipment Department,
in addition to the product range itself, technical descriptions and
necessary catalogs can be found there.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
12. Logistics, supply chains and transport
Speed and precision with the help of AI
Two logistics and distribution centers (LDCs) of the Tokić Group, from
which the operations in the Croatian and Slovenian markets are centrally
managed, and in whose premises the management offices are also
located, are exactly one hundred kilometers removed from each other.
The larger Tokić LDC is located in the eastern part of Zagreb in Sesvete,
with a warehouse with surface area of 29,000m², which includes an
integrated tire warehouse in Žitnjak. On the other hand, Bartog’s central
warehouse in Slovenia is located in Mirna Peč, next to the highway near
Novo Mesto, on a total surface area of 15,900m², and includes spaces for
storing tires and car parts.
The Group’s logistics are organized to provide reliable and fast support
to the sales network, which is capillary and geostrategically distributed
throughout Croatia and Slovenia. A network of around 120 branches and
franchise partners is connected to central warehouses by daily day and
night transport lines. Thanks to such organization, any ordered item that
is not available in the branch’s inventory can be delivered within a few
hours or at the latest the next morning, when it is needed for installation.
In order for the network to be served in a timely manner, more than 300
vehicles are active in distribution. The vehicles make between two and
five daily deliveries and travel more than 15.5 million kilometers annually.
During the year, a project for the gradual electrification of the distribution
fleet began, with the introduction of two electric delivery vans into
capillary distribution in the Dubrava and Sesvete areas, which represents
the first step towards further transformation of part of the distribution
system. The electric vehicle fleet continued to expand in early 2026.
The operational efficiency of warehouse processes was also confirmed
by the growth in the volume of operations – the number of incoming
items of goods increased by 6%, while the number of outgoing items
also recorded a growth of 6%. Such volume growth required additional
investments in warehouse infrastructure and equipment, including the
purchase of 13 new forklifts and 38 Android RF scanners for warehouse
operations.
During the reporting period, significant operational improvements to
the logistics system were implemented. Warehouse operations were
additionally optimized by consolidating storage capacities, emptying the
warehouse in Mirna Peč for the auto parts segment and consolidating
them in the logistics and distribution center in Sesvete. This further
simplified warehouse flows within the Group and strengthened the
operational efficiency of central logistics.
Inventory management, transport and logistics operations and
warehouse resource management are organized within supply
chains. Each of these sectors is organized according to proven work
methodologies based on the principles of Lean Management and Kaizen,
with the application of modern tools for managing processes, inventories
and key business performance indicators. Also, during the year, the
analytics and reporting system was further developed through the Power
BI program, enabling more precise logistical monitoring of operations
and data-based decision-making.
An important element of the logistics system is the advanced warehouse
management system WMS Symphony GOLD, which was implemented
in new branches during the year. This system enables integration with
local and central stocks, precise location of items within the warehouse,
and quick preparation and delivery of goods. Additional functionalities
have also been introduced, such as automatically launching orders
when an item becomes available. In addition, additional logistics tools
were developed, including a system for managing supplier arrivals (Yard
Management), which enables more efficient planning and coordination
of incoming logistics flows.
The inventory management system has been further optimized through
the use of advanced technologies and AI. During the digital transformation
process, logistics processes in the supply chain were transferred to the
Lokad platform, which, with the help of AI, enables advanced demand
forecasting, optimization of inventory levels, and more efficient ordering
and replenishment of the product range. At the same time, ordering
processes have been improved with the help of advanced technologies.
Logistics, along with technology and a rich product range, is based on the
widest sales network, certainly the strongest pillar of the Tokić Group in
support of all drivers and repair shops, as well as overall mobility.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
13. Marketing and communication
A strong lever for business development, relations and communication
with customers and partners
Marketing and communications of the Tokić Group play a key role in
supporting business development, strengthening the market position and
building long-term relationships with suppliers, professional customers
and end users. Marketing activities are organized through Tokić’s and
Bartog’s integrated model, which combines sales and brand marketing,
digital channels and corporate communications, including public
relations. This structure enables coordinated management of market
activities in both markets, effective coordination of communication
activities, and consistent brand management.
The role of marketing is to connect global suppliers with professional
services through a developed network of branches and digital channels,
while at the same time informing drivers and the general public about
products, technologies and mobility safety. This approach also relies on
the vision described in the company’s slogan – “Safety in Motion” – which
reflects the broader social role of the Tokić Group in the field of mobility
and vehicle maintenance.
Loyalty programs with B2B and B2C customers
Tokić Group’s marketing and communications operate within an
extensive business ecosystem that includes around 300 global suppliers,
more than 8,000 professional buyers and service partners, and the
densest sales network in Croatia and Slovenia.
With around 120 branches and field sales, the business operations rely
heavily on online sales and digital platforms, which further expand the
availability of products and services. The market potential is further
confirmed by the vehicle fleet of Croatia and Slovenia, which numbers
more than four million vehicles, representing a significant space for the
development of aftermarket services and communication with end users.
An important part of this ecosystem are loyalty programs, which connect
professional customers and drivers with the brand. The T Club program
for professional customers in Croatia grew by an additional 13 percent in
2025 compared to 2024, and customers collected 54% more points that
they can exchange for more than 10,000 prizes. The B Club program in
Slovenia, launched in 2024, grew 115% in 2025, with customers collecting
246% more points. The loyalty program for drivers, launched in 2015,
brings together more than 250,000 members who use plastic cards and
a mobile app.
High dynamics of sales promotions for drivers
and mechanics
MarketinThe marketing activities of the Tokić Group are characterized
by a high degree of operational dynamics, with which a large number
of brands and product categories are monitored, as well as market
presence. During 2025, more than 250 sales campaigns and promotions
were implemented aimed at professional services and business
customers.
At the same time, more than 200 promotional activities were carried out
aimed at loyalty program members and end users, primarily through
online stores and digital channels. Such intensity of activities enables
continuous market visibility of products and the brand, promotes sales
results and additionally strengthens relations with professional partners
and customers.
Throughout 2025, Tokić celebrated its 35th anniversary with continuous
monthly promotions from selected products and suppliers. Loyal
customers could win valuable prizes every month, along with promotional
prices, and the luckiest customer won a BMW 1 Series car at the end of the
year.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
Digital channels and platforms
Digital channels represent the key infrastructure of communication
with customers, partners and the general public. The Tokić Group has
developed a strong system of its own digital platforms that enable
personalized communication with different groups of users. Professional
customers and mechanics have access to an advanced digital catalog
and the TKAT desktop and mobile application, which provide quick
access to technical information, an overview of the offer, and effective
support for the daily work of service partners.
In addition, mobile applications and online stores have been developed
for end users, which function as a digital companion and provide
an overview of products, information on promotions, benefits, and
participation in loyalty programs. Social networks also play an important
role, gathering more than 70,000 followers and serving as a platform
for informing the public about business news, market trends, and
technological innovations in the automotive industry.
The communication ecosystem is further strengthened by own
publishing projects. Professional corporate magazines Tokić INFO
and Bartog Info, which have been published for more than 15 years,
are regularly distributed to repair centers and business partners and
provide educational content about new technologies, products and the
development of the automotive aftermarket.
Corporate and internal communications and
public relations
Corporate communications represent an important segment of
managing relations with the market, partners and the public. An
integrated approach to communications encompasses public relations,
social media management, publishing projects, and digital content
platforms, ensuring consistent and transparent informing of all business
stakeholders. With the IPO in 2025, a section for investors was integrated
into the corporate website, regular reporting to the stock exchange was
carried out, and the portal of the TEC education center was also refreshed.
Communication content is not only focused on product promotion,
but also education of the professional community, information on
technological trends and the development of professional dialogue
within the aftermarket industry.
Special emphasis is placed on internal communication, which contributes
to the transparency of business operations, better organizational
connectivity and the development of corporate culture. The central
point of internal communication is the Intranet platform, through
which employees have access to key business information, internal
news, training, as well as projects within the company. This encourages
knowledge sharing, team coordination, and more efficient information
management within the organization.
Events and professional meetings
During the year, the Tokić Group has actively participated in numerous
fairs, conferences and professional events, and organized a significant
portion of events independently for partners, suppliers and the
professional community.
In addition to business and professional gatherings, the company also
organizes meetings of employees, repair shops and suppliers, as well
as a series of internal trainings, presentations and professional visits.
Such events enable the exchange of knowledge, the presentation of new
products and technologies, and the further strengthening of partnership
relationships within the aftermarket ecosystem.
The total number of such activities regularly exceeds 60 events per year,
thus confirming Tokić Group’s active role in the development of the
professional community and mobility market in the region.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
Sponsorships and Tokić Racing Team
Through sponsorship and donation programs, the Tokić Group supports
projects that contribute to the development of sports, education and the
professional community related to mobility and technical occupations.
During 2025, more than 35 sponsorships and partnership projects were
realized, with total allocations of approximately EUR 94 thousand.
Among the prominent partnerships, for the fifth year in a row, is MRK
Sesvete, a club that has emerged in recent years as one of the important
nurseries of Croatian handball and the development of young athletes.
In the field of motorsport, the Tokić Group is acting through the Tokić
Racing Team, a platform that has been connecting sport, the profession
and the community for more than a decade. Among the prominent
drivers is Toni Mulec, who competes in the Dakar Rally, one of the world’s
most demanding competitions, and after the 2025 season, he also won
in 2026. The team also supports Matija Jurišić, the European champion
in mountain races, and Loris Majcan, a driver who competes in one of
the most extreme motorcycle races in the world. Tokić Racing Team also
supports hill races in Buzet and Skradin, Street Race in Osijek, and the Rally
Show Santa Domenica near Zagreb.
The Tokić Group also actively participates in the development of
vocational education through the WorldSkills Croatia project, where it
acts as a co-organizer and partner, supporting young talents and future
experts in the field of automotive mechanics and technical professions.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
14. Services and service support for the automotive aftermarket
In addition to the widest product range, the Tokić Group is continuously
developing services that round off the comprehensive support for all
its customers. These are recognizable franchises of repair shops Auto
Check Center and BHS, own educational center TEC and repair shop for
commercial vehicles T Truck Servis. In addition, there is also a new remote
diagnostics service, as well as a tool and service equipment repair shop.
TEC education center
The TEC education center was founded in 2014 with the aim of developing
and providing continuous support to repair shops and mechanics. Over
the decades of operation, it has grown into a regional knowledge center
with programs that are adapted to modern technologies, legislation, and
industry trends.
Today, TEC carries out more than 20 types of training, with modernized
equipment and in collaboration with leading educational institutions. The
center is located at Slavonska avenija 4 in Zagreb, in a specially designed
space with surface area over 400m² and equipped with the most modern
classrooms, tools and simulators. It also actively participates in the
development of educational programs and professional competitions in
Croatia and Slovenia.
ACC (Auto Check Center) repair shop network
The international Auto Check Center (ACC) repair shop network in Croatia
was launched in 2013, according to the standards of the cooperation of
ATR International AG, with the aim of developing a partnership model that
enables repair centers to grow, while maintaining their own identity and
relying on a strong global network.
Today, the ACC network, visually standardized and recognizable by its
blue-yellow corporate features, gathers around 40 repair shops and
ensures greater market competitiveness, visibility and professional
support for partners. From 2025, the Tokić Group has been developing
the ACC repair shop network in Slovenia as well.
BHS (Bartog hitri servis) repair shop network
The BHS repair shop network in Slovenia, developed with Bartog, brings
together independent car repair shops that, through a partnership
model, gain access to quality auto parts, technical support, and expert
knowledge, while maintaining their own identity and local recognition.
As part of Bartog’s business ecosystem and the wider Tokić Group,
BHS repair shops strengthen the competitiveness of workshops on the
Slovenian market and ensure a standardized level of service and long-
term development of service partners.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
T Truck Servis
Company T Truck Servis was founded with the aim of providing
comprehensive services and upgrading the strong commercial vehicle
sector, specializing in the service, repair and maintenance of commercial
vehicle fleets. The large repair shop in Sesvete is equipped with the most
modern equipment and has 14 specialized repair technicians.
Tools and repair equipment repair
In addition to the sale of a range for equipping repair shops, the Tokić Group
provides professionals with the installation, commissioning, updating,
maintenance and repair of valuable tools and repair equipment. These
are complex systems that require professional support during activation,
and often training with detailed operating instructions, which the Group
also provides. The same applies to selecting and updating the latest
diagnostic devices.
TRD – remote diagnostics service
The Tokić Group has been introducing TRD - Tokić Remote Diagnostics to
the Croatian and Slovenian markets, a remote diagnostics service that
enables mechanics to respond to challenges faster and professionally,
regardless of the type of vehicle. By activating TRD, the repair shop
receives real-time support from European and Tokić experts who, via
the OBD communication port, can perform diagnostics, calibrations,
and software reprogramming, significantly increasing the efficiency and
competitiveness of repair shops.
This innovation confirms the role of the Tokić Group as a technological
pioneer in the digitization of the aftermarket, providing service centers
with the tools and knowledge needed for fast, safe and professional
diagnostics – without additional investments in equipment or external
collaborators.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
15. Digitization of business operations and technology
Technology as an element of competitiveness and efficiency
The Tokić Group has been continuously investing in its technological
infrastructure, digital platforms, and data architecture in recent years.
The goal of these investments is the long-term modernization of
operations with the aim of improving financial efficiency and sustainable
development, regardless of market and global challenges. The previously
laid technological foundations and investments realized by the end of 2025
have entered the operational application phase. With this, technology is
becoming one of the key drivers of growth, greater efficiency and the
development of new digital services for customers at Tokić. The Group is
still one of the leaders in its segment when it comes to technologies and
digitization, so it is also a member of the global strategic board for the
digital business development at the ATR International trade organization.
Digital transformation and platform
development
During 2025, intensive development of digital platforms and tools
continued, enabling greater business efficiency and faster adaptation
to market changes. Special emphasis was placed on the development
of a new data platform that enables centralized data management,
advanced analytics and better support for business decision-making.
In addition, new internal web-applications have been developed that
enable employees to access information faster, the automation of
operational processes and the increase of productivity in daily work.
In order to further accelerate the digital transformation, the team in
charge of developing digital solutions was strengthened by hiring new
experts, including a programmer and a CRM specialist. This further
increased the capacities for the development of digital products and the
implementation of new technologies within the Group.
Customer Relationship Management – CRM
During 2025, the existing CRM platform was improved at the Group level.
The system will enable better customer relationship management,
better analysis of market needs, and more personalized communication
and offer. The CRM platform will also be implemented for Bartog and
customers on the Slovenian market, further strengthening business
integration and enabling a unified approach to customer management
at the Group level. Also, thanks to the use of advanced digital tools, a
significant increase in customer engagement, as well as the efficiency of
sales activities, are expected.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025
Digital services for mechanics
After the implementation of the digital service assistant in the TKAT catalog
during 2025, a remote technical diagnostics project for mechanics was
launched at the beginning of 2026, the first of its kind in the region. The TRD
(Tokić Remote Diagnostics) platform enables faster access to technical
and diagnostic data, along with the concrete implementation of vehicle
diagnostics services in remote repair shops, which increases the
efficiency of all repair shops and raises the level of expertise and quality
of service to end users. This project represents a significant step forward
in the development of digital services for customers and further positions
Tokić as a technologically advanced partner in the repair industry.
AI and automation
Over the past year, significant investments have been made in the
development and implementation of AI-based solutions. AI tools are
increasingly being used in everyday operational work to increase the
speed and accuracy of data processing.
Likewise, applications have been developed that use AI models for
automated reading and processing of data from various sources,
including recognition of vehicle chassis numbers from traffic documents
and automatic reading of data from various business documents. This
significantly reduces the need for manual data entry and increases the
efficiency of business processes. In addition to AI solutions, a number of
business process automations have also been developed that further
optimize operational activities and reduce the administrative burden on
employees.
Group-wide infrastructure and cybersecurity
As part of the Group’s digital integration, Bartog received a new B2B
catalog that is fully aligned with the technological standards and digital
tools of the Tokić Group. This enables better integration of business
processes and a unique digital experience for customers on the Slovenian
market.
The Tokić Group operates with the highest level of business system
security, which is ensured by an established security operations center
(SOC) that continuously monitors and analyzes security threats. During
the past year, the security infrastructure was additionally improved, in
the form of network segmentation and the implementation of a new
advanced firewall (next-generation firewall), which further increased
the level of protection of business systems, as well as resistance to cyber
threats.
In parallel with the development of new digital solutions, the process
of consolidating IT systems at the Group level is also being carried out.
The goal of this process is to standardize technologies, centralize key
IT functions, and optimize costs by unifying infrastructure and digital
platforms. In addition, the consolidation of the systems is expected to
bring significant synergy effects and additional operational savings at
the Group level.
Technology as the foundation for further
development
Through systematic investments in technology, digital platforms and
the development of new digital services, the Tokić Group continues to
strengthen its position as one of the most technologically advanced auto
parts distributors in the region. Technology is becoming a key element
of competitiveness and the foundation for further business growth in the
coming years, so productivity growth is expected in the future through
the application of AI/RPA and based on lower operational risk (SOC/
MDM/NGFW).
One of the foundations of the Group’s competitiveness is technology,
which remains the center of the company’s differentiation in the
regional market, with scalability enabled by the new architecture without
proportional cost growth.
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Annual Report of the Company and the Consolidated Annual Report of the Group for the year ended December 31, 2025