- The largest auto parts retailer in the region continues its strong growth through investments, digital transformation and expansion of its business network
- In the first half of this year alone, eight new branches were opened in Croatia and Slovenia and around sixty new employees were hired
- The revenues of Slovenian Bartog, which was acquired by Tokić Group in 2020, have almost doubled in four years
- The construction of a new logistics and distribution center of 44,000 square meters is being prepared
Tokić Grupa, the leading distributor of auto parts and tires in Croatia and Slovenia, generated EUR 232 million in revenue in 2024, an increase of 10.5 percent compared to the previous year. Profit grew by 14 percent to EUR 9 million, while the net debt to EBITDA ratio improved to 2.5 times, confirming the financial strength and stability of the Group.
The Group recorded strong organic revenue growth across all sales channels, retail, franchise network and export. With the acquisition of Slovenian Bartog in 2020, a strong step forward was made in the regional market. In just four years, Bartog’s revenue has almost doubled thanks to procurement synergies, business process optimization and product range expansion. The Group celebrates 35 years of business this year and currently operates 123 branches in Croatia and Slovenia, covering all key distribution points in both countries. Since the beginning of this year, eight new branches have been opened – in Sisak, Imotski, Gospić, Virovitica, Šibenik, Celje, Našice and Nova Gradiška, which has provided jobs for more than 60 new employees.
The group bases its market success on a wide range of products, a widespread sales network, fast delivery and a strong export orientation, thanks to which it has achieved continuous growth in the last decade, even in periods of economic crises. The company’s stability and resilience are further strengthened by its simultaneous presence in the B2B and B2C segments as key pillars of business differentiation. The B2B loyalty program brings together more than 3,500 mechanics, while the B2C loyalty program for drivers has more than 230,000 active members.
In addition to the constant development of the sales network, the Tokić Group continuously invests in the modernization of operations, from digitization and logistics automation, to the expansion of the product range and customer support. Preparations are underway for the construction of a new logistics and distribution center with an area of 44,000 square meters, which will significantly increase the operational capacities of the Group. The parallel investment agenda includes further IT system upgrades and the development of digital platforms that further connect Tokić with end users and partners.
“Our growth is based on a clear strategy, disciplined financial management and constant investments in people, processes and technology. We are proud to be continuously growing, not only in terms of revenue and profit, but also in terms of the number of employees, branches and customer satisfaction. For 35 years, we have been maintaining and shaping the Croatian fleet and building a platform for long-term development on an international level,” said Ivan Šantorić, CEO of Tokić Group.
Tokić Grupa currently employs more than 1,300 people, and over the past year alone, more than 100 new jobs were created, mostly in the retail and operational logistics segments. The Group manages a portfolio of over 300,000 items and cooperates with more than 300 globally recognized brands. In addition, it has developed its own brands that have positioned themselves as a reliable solution with a good price-quality ratio. Additional growth potential lies in macro trends – in addition to the growing number of vehicles, their average age in Croatia is 13.4 years, while the average in the European Union is 12 years, which clearly indicates a strong and long-term demand for replacement parts. With such trends, Tokić Grupa continues to position itself as a key partner for professional services, the economy and drivers.
