A New Chapter – Investing in Growth and a Secure Future

After 35 years of continuous regional growth, the Tokić Group, with new shareholders, is becoming an even more significant partner for every mechanic, transporter, and driver in a market of over 4 million vehicles.

A New Regional Auto Parts Hub

With its new logistics center, the Tokić Group is entering the next stage of development – supported by investors, we are building a more sustainable, faster, and more efficient logistics network.

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Efficient Organization

The Tokić Group is organizationally composed of Tokić d.d., based in Zagreb, Croatia, within which Bartog Adria d.o.o. operates, as well as Bartog d.o.o., located in Mirna Peč, Slovenia.

Through the acquisition of Bartog in 2020, one of the largest Croatian-Slovenian investments, the companies combined 35 years of complementary experience. The Croatian market gained expertise in tire business operations, while Tokić introduced the broadest range of parts, logistics, and technological processes to Slovenia.

The companies are organizationally structured according to the Lean management methodology, with functions established at the Group level.

Part of the community for 35 years

A stable business model based on continuous investments in technology, infrastructure, and employees has, over the past 35 years, made the Tokić Group an integral part of the vehicle fleet, every garage, every road, and vehicles in general. On a global level, Tokić is a shareholder and member of the most important trade organization, ATR International.

Developing through the vision described in the slogan “Safety in Motion,” the Tokić Group, with the densest sales network, ensures the fastest support for safe mobility to business partners, transport companies, and the economic sector, as well as to every family and private journey.

In the markets of Croatia and Slovenia, with over 1,300 employees, the Tokić Group, through the densest branch network, provides parts, tires, tools, and equipment for all types of vehicles, while at the same time offering the best education on the market and the best logistics supported by advanced technologies and artificial intelligence.

Successful integration of tradition and advanced technology

Continuous investments in business development have transformed the Tokić Group into much more than a distributor of auto parts. It has become an organization that is also a technological leader in its field, with dedicated departments developing advanced digital and technological tools.

As a pioneer in testing autonomous robots back in 2015, the Tokić Group also stands as an example of successful digital transformation. It was among the first to research and apply the possibilities of machine learning, artificial intelligence, and robotic process automation (RPA), with more than 250 robots now performing over 10 million tasks annually.

Managing the widest assortment of over 300,000 items from more than 300 different suppliers across a network of over 120 branches, the Tokić Group ensures that the required item and economically viable stock are always in the right place, for the right customer, at the right time.

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    • History of Tokić d.d.

    1990

    Brothers Ilija and Stojan Tokić establish Tokić company and opened the first retail store.

    2000

    Tokić has 10 branches in Zagreb, independently imports 50% of its sales program, and 30% of its first-fit quality assortment.

    2002

    Over the next two years, the company`s new visual identity is created and substantial funds are invested in an advanced IT infrastructure.

    2004

    80% of Tokić’s sales assortment is characterized by first-fit quality.

    2005

    Introduction of franchise business model, and opening of new Tokić d. o. o. outlets.

    2008

    Tokić d.o.o. becomes a member and shareholder of ATR International AG.

    2012

    Tokić has a total of 71 outlets, 14 of which are in Zagreb

    2013

    The Auto Check Center (ACC) network is being introduced across Croatia.

    2014

    Tokić reaches 100 outlets across Croatia. Opening of Tokić Educational Center – TEC in the new management building of the Tokić company.

    2015

    The Tokić loyalty card, as well as the motorcycle and commercial vehicle programs, are being introduced, and a Contact Center has also been established.

    2016

    Opening of new logistics and distribution center with management building in Sesvete, and launch of new outlet concept.

    2017

    The first exhibitor home fair, Tokić Expo, was held, and we also introduced a new franchise business model.

    2018

    Successful completion of Elite program and Elite certificate awarded. The 1st Tokić sales conference - T1 is held.  

    2019

    We launched TKLUBzaTOPkupce, Tokić 4.0, and the T1 Walk Academy, and were also recognized as The Future Shapers by the ELITE community.

    2020

    We are celebrating 30 years since the company foundation. With the acquisition of the Slovenian leader in the sale of tires, Bartog Ltd. we are strengthening our position in the regional market. We are implementing a new Warehouse Management System.

    2021

    The first greenfield investment was realized, along with the major T1 Meetup conference. An industrial program was introduced, and a new chapter in artificial intelligence development was opened.

    2022

    Strengthening presence in continental Croatia with seven new branches and optimized category management. Tokić was the first on the market to offer certified training for electric vehicle repair.

    2023

    Standardization of the Bartog sales network in Slovenia. Launch of the Tokić online store and an advanced mobile application. Redesign of the TKLUB and BKLUB loyalty programs.

    2024

    Organization of the largest regional automotive aftermarket fair, “Tokić & Bartog EXPO Tools of the Future.” Logistics optimization through the establishment of new HUB centers.

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