Tokić has successfully completed the transformation from a limited liability company (d.o.o.) into a public company (d.d.). This legal restructuring of the leading distributor of auto parts and tires marks an important step in the further development of the Tokić Group, which includes the Slovenian company Bartog, acquired in 2020, and the Croatian company Bartog Adria d.o.o. The transformation was finalized based on the decision of the Commercial Court in Zagreb issued on July 28, 2025, and aligns with the Group’s long-term strategy for growth, investment, and strengthening its market position domestically and internationally.
“Thirty-five years after opening the first Zagreb store of about thirty square meters on Kranjčevićeva Street, Tokić has matured enough to transform into a public company. This provides us with greater flexibility and opens additional opportunities for growth, partnerships, and potentially raising capital in the future,” emphasized Ivan Šantorić, CEO of Tokić.
For the company, this change means it will continue operating in the same way as before, maintaining the continuity of the legal entity while changing the business form to Tokić d.d. All contracts, obligations, and relationships with partners and collaborators remain in force. Business shares will become stock, and the Management Board and Supervisory Board will continue to operate in their current composition.
Tokić d.d. has exceptionally favorable opportunities for further growth and development, considering that 83 percent of vehicles in Croatia and 76 percent in Slovenia are older than five years. Alongside the continuous expansion of its sales network, the company consistently invests in business modernization, from digitalization and logistics automation to expanding its product range and customer support. Preparations are underway for the construction of a new 44,000-square-meter logistics and distribution center, which will significantly increase the operational capacity of the Tokić Group. The planned investment cycle also includes the implementation of a new ERP system, further IT system upgrades, and the development of digital platforms that enhance the Tokić Group’s connection with end customers and partners.
Today, the Tokić Group employs more than 1,300 people, and over 100 new jobs were created last year alone, mostly in retail and logistics segments. The Group manages a portfolio of over 300,000 items and collaborates with more than 300 globally recognized brands. In addition, its own private labels have been developed, recognized as reliable solutions with a good price-to-quality ratio. In 2024, the Group achieved revenues of €232 million, an increase of 10.5 percent compared to the previous year, while profit grew by 14 percent, reaching €9 million.
About the company
Tokić d.d. is an authorized importer and distributor of more than 300 globally recognized manufacturers of auto parts and automotive accessories. In cooperation with its company Bartog and a network of franchise partners, the Tokić Group today forms the largest auto parts retail chain in the region, with a total of 123 sales locations across Croatia and Slovenia. Its assortment includes over 300,000 different items, covering all segments of automotive, commercial, industrial, agricultural, and motorcycle sectors, as well as products for boating, tools, service equipment, and tires for all types of vehicles.
An important part of the business model is the Tokić Educational Center (TEC), which serves as a regional knowledge hub. TEC provides technical support to service centers, mechanics, and business partners through professional training and courses verified according to European standards. The Tokić Group is a leading partner in training related to the servicing of electric and hybrid vehicles, certified by the Ministry of Science, Education, and Youth. Following the acquisition of Bartog in 2020, the Group further strengthened its position and became one of the key players in the tire market for all types of vehicles, from bicycles and motorcycles to passenger cars, commercial vehicles, and agricultural machinery.
